Platform Feature
Data-Driven Pricing That Maximises Your Revenue
Our AI-Powered Cognito Pricing engine analyses real-time market data across Airbnb, Booking.com, and all major booking platforms to optimise your nightly rate and maximise occupancy.
How Cognito Pricing Works
Market Analysis
We scrape real-time pricing data from competing Edinburgh listings across all major platforms. This gives us a complete picture of market conditions every single day.
Property-Specific Learning
The engine learns your property's unique performance: seasonal patterns, booking lead times, guest preferences, and historical occupancy data.
Dynamic Optimisation
Nightly rates adjust automatically based on demand, local events, seasonality, and competitor activity. You stay competitive without lifting a finger.
Why Cognito Pricing Matters in Edinburgh
Festival Season: Peak Opportunity
During Edinburgh Festival (August), nightly rates typically increase 50–80% (1.5–1.8x base rate). Property owners who miss this window leave thousands on the table. Cognito pricing automatically captures every pound of seasonal demand.
Off-Season: Maintain Occupancy
During quieter months (January, February, November), manually-set prices often sit too high, creating vacancy gaps. Cognito pricing lowers rates intelligently to keep beds filled and revenue flowing.
Manual Pricing Leaves Money on the Table
Set prices too high, and you miss bookings. Set them too low, and you lose revenue. Cognito pricing strikes the perfect balance every single night, responding to market conditions in real time.
Real Impact from Cognito Pricing
+18%
Average revenue increase from dynamic rate optimisation based on Edinburgh market benchmarks*
*(Based on industry benchmarks from AirDNA and leading dynamic pricing platforms)
78%+
Target occupancy rate maintained year-round through intelligent seasonal pricing*
What's Included in Our AI-Powered Cognito Pricing Engine
| Feature | How It Works |
|---|---|
| Real-Time Market Data | Live pricing from leading booking platforms, updated daily |
| Competitor Analysis | Tracks 100+ competitor listings in your neighbourhood |
| Seasonal Patterns | Learns your property's peak and quiet seasons automatically |
| Event-Based Pricing | Automatically adjusts for festivals, conferences, and local events |
| Occupancy Optimisation | Balances high rates with maximum booking frequency |
| Manual Override | You can lock rates or pause AI for specific dates anytime |
Ready to Maximise Your Revenue?
Get a personalised estimate of what Cognito pricing could earn you on your Edinburgh property.